KIN EUPHORICS

Our objective with this influencer campaign was multipronged. We wanted to first raise brand awareness surrounding the launch of KIN BLOOM with a targeted audience. Additionally, we wanted to work with talent who could create best-in-class content for paid ads to further support the launch. We executed content on both TikTok and Instagram and worked with over 24 influencers who garnered over 1+ million views for the hashtag #KinBloom. The carefully briefed content created a fun visual identity that made viewers go out and purchase the product and organically recreate the content in their own way, inspired by the content we briefed. This amplified the campaign KPI’s even further. We saw a huge lift in sales, an uptick in user-generated-content, and 100%+ increase in engagement and traffic on the brands owned social accounts.