Social Media Strategy Example: Boy Smells

With Boy Smells, the focus was to continue to grow their presence and simultaneously engage their exsisting community in a more meaningful way. We wanted to educate viewers on products, launches, and partnerships AND build on that cheeky inspirational content that the Boy Smells consumer expects.

We determined which content had historically resonated with the community and built a “recipe” for the content strategy going forward. This included content pillars and creative that was a nod to what we knew people enjoyed while still leaving room to experiment with trends.

This resulted in month-over-month growth and a 4.7% average engagement rate.